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The rise of Guerra

The Guerra name is well-known and respected on the Brazilian and South American markets, associated by consumers with security, tradition, respect, robustness, and technology.

Such excellence, however, was not achieved overnight. It began in 1885, when Prosdócimo Guerra took his wife and sons, Francesco and Vicenzo, from Italy to the Americas. He chose Brazil instead of the United States - more specifically, nearby the municipality of Veranópolis, in Rio Grande do Sul state.

The entrepreneurial spirit took hold of Vicenzo, who became a respected businessman, helping, among other things, to settle what was to become Nova Alvorada.

In the first half of the twentieth century, Vicenzo's nephew, Prosdócimo Guerra (grandson of the first Prosdócimo) became a prominent businessman in the state, introducing innovations he discovered on his trips to São Paulo - which at the time took days because of the poor roads. He set up the first telephone line in the region, was the first driver to be licensed there, and owned the only truck in the area, providing services to the community - often without charge.

In the early 1950s, Prosdócimo Guerra decided it was time for a change, and he took his family to Pato Branco, in southwestern Paraná, so beginning a new phase of achievements.

In the town he helped found, he went on to apply his bold, entrepreneurial vision in agribusiness, making Guerra one of the largest business groups in the state.

The growth of our business

The Guerra family was one of the first to invest in growing soybeans, in 1979 founding Sementes Guerra. Their knowledge allowed them to produce superior quality soybean and wheat seeds, making the company one of the pillars of the family business.

In the following years, Sementes Guerra quickly gained market share and recognition among farmers. By the late 1990s, the company had several units around the state of Paraná and produced soybean, wheat and corn hybrid seeds of a high technological standard.

In the early years of the twenty-first century, the Guerra Group has been developing new seeds, improving its management processes, investing heavily in the brand - sponsoring Coritiba Football Club, in the Brazilian Championship. In 2006 it founded the Prosdócimo Guerra Institute (IPG), to promote the development of society. At its headquarters, IPG’s qualified teachersserve more than 4,000 families, offering quality, free courses.

Since 2005, Sementes Guerra has been included in the Brazilian Agribusiness yearbook, published by Globo Rural magazine, listed as one of the best companies in the Brazilian agribusiness sector.

In 2011, the group merged with France's Limagrain, to create Limagrain Guerra do Brasil S.A., operating in hybrid maize and sorghum seeds. Sementes Guerra continues to work with soybean and wheat seeds, also exporting cereals. With units in the southwest of Paraná, it trades soybeans, maize, wheat and beans.

In 2012, the two companies brought one of the most famous and prestigious brands in European baking, Jacquet, to Brazil. Jacquet Guerra Brasil S.A. has one of the most modern cake and cookie plants in Latin America, and is expanding its activities in Brazil.

In 2013, the Group opened a new central office in Pato Branco at the "Reta Grande Industrial Park". With a 300,000 m² floor area, the site is home to the headquarters, research center and laboratory, cereal storage unit, and one of the most modern Industrial Seed Treatment (IST) and Seed Processing Units (SPU) in Brazil, with a production capacity of 1,000,000 bags of soybeans and wheat a year.

In 2014, the Group founded SG Empreendimentos Ltda., which manages the company's property investments.

The Guerra Group now operates in several different segments, including livestock farming, owning land in the South, North and Northeast regions of Brazil. It receives and exports cereals and trades agricultural implements. It produces soybean and wheat seeds, with a leading brand in Brazil. Through Jacquet Guerra Brasil S.A. it operates in food. It also does research and trades in the dairy sector, with the French group Senoble (one of Europe's biggest conglomerates in the segment), and it operates in the cereal ingredients sector, being the exclusive distributor of Biolice, a biodegradable and compostable maize-based plastic resin made by French company Limagrain Cereales Ingrédients. The Guerra Group also operates in communications, under the Itapuã AM brand, and in real estate, with a focus on commercial properties in Brazil's state capitals.

And so it is, with respect for its history, the land and the community, honoring the pillars on which it was founded in 1885, that the Guerra Group will continue to move forward, helping to develop agribusiness in Brazil.